How and Why You Should Market Well Before the RFP:
Source:Bloomberg
For a government contractor, there’s nothing more satisfying than receiving the award of a “must-win” multi-year federal or defense contract. Such wins always require total teamwork excellence. What’s not so obvious is that the teamwork may start 18 to 24 months before the agency issues its Request for Proposal.
Here’s how (and why) to build a business case for your pre-RFP marketing campaign.
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